About Sweetshop Revolution

Sweetshop Revolution creates dance theatre performances based on original storytelling that has a contemporary relevance; where movement, music and text sit seamlessly together. Whatever the subject matter, the company always endeavours to make shows that question, are alive and entertaining, and can be enjoyed on many levels.

Sally Marie trained at Central School of Ballet and worked with amongst others, Protein Dance, Sean Tuan John, Jasmin Vardimon, Tilted Productions, H2, Frauke Requart, Deja Donne, Rajni Shah, IJAD, Neil Paris and Duckie. During her performing career, she received four nominations as Best Female Performer from both Dance Europe and the National Dance Awards, along with one for a Spotlight Award for new talent. She also won the New Adventures Choreography Award 2013 and The Children’s Choreography Award 2014 for a Sadler’s Well’s / Place commission. Sweetshop Revolution, her company was nominated as Best Independent Company by The National Dance Awards 2016 and her new work ‘BeautifuL was a finalist in the Samuel Beckett Awards 2017.

Of her two initial solos, ‘The Extra’ was performed at The Linbury, Royal Opera House and five full-length works followed. ‘Dulce et Decorum’ which looked at the wars within us, ‘Tree’ a work about our connection to nature, which was re-imagined for the outdoors at The InsideOut Festival in Dorset, ‘I loved you and I loved you’, a biography of welsh composer Morfydd Owen which toured to twenty venues nationally and was nominated as Best Dance Production by The Welsh Theatre Awards 2015. And recently, her work BeautifuK about women and sexuality which also toured nationally, particularly resonating with young women.

Aside from the company, Sally’s movement direction has included a recent national tour of John Retallack’s ‘Hanna and Hannah in Dreamland,’ as well as ‘Archipelago’ directed by Stephan Wrentmore. She also choreographed ‘Nerve’ for Baron’s Court Theatre as well as Reasons to be Cheerful, a musical by GRAEAE for Theatre Royal, Stratford East. Sally also choreographed Ridiculussmus’s show, The Eradication of Schizophrenia in Western Lapland.

Commissions have included ‘Cherry Pops and Frozen Snow’ for Edge Hill University, ‘Ice Dust Chronicle’ for Images Ballet Company, ‘W O N D E R L A N D’ for Northern School of Contemporary Dance and ‘Palma Violets, Crimson Smile’ for the Centre for Advanced Training in Birmingham. In June of this year she received a MOTUS commission to make a children’s piece, ‘Silver Things and Cloud Things’ for The King Edward Theatre in Milton Keynes, as well as reworking ‘I am 8’ for an outdoor tour. In terms of community engagement, her project ‘Everyday People’, produced by The Dance Movement gave six members of the public the chance to choreograph on four professional dancers.

Alongside her choreographic work, Sally is still developing The Sweetshop Tigers, a scheme for new graduates – there are currently 35 choreographers who are opening up their rehearsals to eight new graduates.

Sally also has also mentored other artists, most recently Keira Martin, Zoe Parker, Stuart Waters, and Lennie and Ray Prendergast, as well as offering Life Caoching to the young artists part of The Sweetshop Tigers graduate scheme.


‘I came to movement because I was too shy to speak. I stayed with it because I found in it some essential honesty. Movement seems to speak the silence between the full stops that words can never reach.’

Reviews of Sally as a performer.

‘One of the most interesting talents to emerge within recent years.’ Keith Watson, Evening Standard

‘We all love people who make us laugh and Sally is one of the most appealing and 
innovative visual comediennes around – actually, strike ‘one of’. Since I can’t think of
 another that comes close to her particular ingenuity.’ Graham Watts, Ballet.co.uk

Reviews of the Company’s recent work:

Reviews from our last show ‘I loved you and I loved you’.

‘Here is a new dance theatre production…and it’s something special…quirkily detailed dance.’ **** The Times

‘I loved you and I loved you‘ is a miniature gem’ **** The Observer
(In all, I loved and I loved you received 6 x 4 star reviews.)